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In order to create a homepage like the demo, you have to create a new static page with the Homepage (Unyson Builder) page template, and then set it as you Front Page in Settings > Reading.
Here’s a video tutorial for Page Builder from Presence theme, but the instructions are actual for Balance too:
In order to activate the Page Builder, you’ll need to install the Unyson plugin, which is available for free.
After installing the theme, you’ll see a message at the top that offers to install and activate the plugin quickly:
Install the plugin and Activate it.
After that a new section called Unyson will appear in the dashboard menu:
Go to the Unyson page, and install the Page Builder extension.
Now you can use the Page Builder when you create or edit pages.
Here’s how you can create a new page to use it as front page and how to load the same layout from the demo:
In the following video you can see a walkthrough the Page Builder extension: